Facebook Inc. (NASDAQ:FB) has launched Facebook Business Suite to bring its apps to a unified interface. The Facebook Business Suite allows businesses to manage their Profiles and Pages across Messenger, Instagram, and Facebook.
Facebook offers small businesses way of managing pages
The new app combines access to key updates and priorities of businesses and also gives a way of drafting and scheduling feed posts for Instagram and Facebook as well as creating ads and viewing insights. To use the new features, businesses that had not linked Instagram and Facebook will need to do so. For mobile users, in the existing pages Manager App, they will access joining Business Suite. Most importantly, Facebook will avail the app as a standalone download for Android and iOS devices.
Sheryl Sandberg, the COO of Facebook, indicated in a blog post that they are building the app for small businesses first, but this will be a long term investment of making it the main interface for businesses of all sizes across Messenger, Facebook, WhatsApp, and Instagram. The Facebook Business Suite is currently available for small businesses worldwide and will expand to bigger businesses by next year. However, the company indicated that the Business Suite is not for businesses using Ads Manager for their ads.
Facebook enhancing e-commerce capabilities
This is Facebook’s latest move as it pushes into the e-commerce sector. Recently they launched Facebook Shops, which is a way of letting businesses set up digital stores where customers can easily browse through products and make purchases directly on Instagram and Facebook. Other initiatives aimed at helping small businesses include the launch of promotional tools such as the ability of tagging products and featuring them at the bottom of live videos.
When Facebook released Q1 results, its CEO Mark Zuckerberg said they were taking steps to support businesses during the pandemic and develop products for SMBs. He added that small businesses had significantly invested in digital presence, considering them as digital storefronts.