Specificity Inc (OTC:SPTY): New Partnership Helps Progress to AI Backed Intent Based Data
This morning investors are going to be looking into many companies that may have been in the news cycle yesterday, and one of the companies that could be in focus is Specificity Inc. (OTC: SPTY). The company hit the news cycle after it made an announcement about a new partnership it struck up with Blackpearl Group.
The Partnership
In the news release, the company announced that the strategic partnership with the developer of the AI-backed intent data solution Pearl Diver could be a game changer. Pearl Diver is known for providing real-time and high-quality intent audience insights. The company went on to note that the strategic partnership would lead to the further strengthening of Specificity’s steadfast commitment to the delivery of clean audience data and thereby provide efficient and highly effective marketing campaigns.
Further Information
The company went on to state that audience targeting and data integrity were at the core of all its marketing techniques. Most of the traditional approaches to marketing often depend on spurious audience numbers as opposed to the precision-dominant approach used by Specificity. It may be a good time to add the stock to your watch lists.
CEO Quote
“Partnering with Blackpearl Group is truly a game-changer for Specificity and our clients,” said Jason Wood, CEO at Specificity, Inc. “Our mission has always been to challenge the status quo in digital marketing by ensuring that every ad dollar spent reaches real people—not bots or spam accounts. Pearl Diver’s AI-powered intent data further amplifies our ability to do just that, particularly in the rapidly growing CTV space.”