1812 Brewing Company Inc. (OTC:KEGS) Stock Jumps After Major Announcement

Widespread distribution of its offerings eventually leads to stronger business performance for most beverage manufacturing companies. On December 13, 1812, Brewing Company Inc. (OTC:KEGS) came into focus after it announced that its War of 1812 Amber Ale, which had won a number of gold medals, would be carried by The Beer Store. It was a major new development for the company since The Beer Store is currently the biggest beer retailer in the Canadian province of Ontario.

In the same new release, it was revealed that the initial rollout would be made across 49 locations located between London, Ontario, and Ottawa, Ontario. In light of the announcement, it may be a good time for investors to keep an eye on the 1812 Brewing Company stock over the coming days.

Tom Scozzafava, the Chief Executive Officer of the company, spoke about the latest agreement with The Beer Store yesterday. He stated that everyone at the company was thrilled at the fact that 1812 Brewing Company had entered into a partnership with the biggest beer retailer in Ontario. He said that he hoped that it was only the beginning of the relationship pertaining to the War of 1812 Amber Ale and the initial 49 stores of The Beer Store.

In the news release yesterday, it was also noted by the company that on The Beer Store website, the beer had already been shown as available at two of its stores. However, 1812 Brewing Company stated that it would provide updates about the other 47 stores as it learned about their availability. It was also revealed that The Beer Store boasted more than 430 locations across the state of Ontario. Additionally, among the 10 provinces of Canada, Ontario recorded the biggest beer sales. That was another reason why the partnership was important for 1812 Brewing Company.

Ian Leigh

Ian Leigh is a specialist in analyzing stocks, SEC and OTC filings, and financials of public and privately-held companies. He has played a significant role in M&A activity, consulting with publicly-held firms on acquisitions and divestitures. He also consults on valuations and branding. He lectures at major universities and teaches at specialty financial schools.