Bright Mountain Media Inc. (OTC:BMTM) Stock In Focus After Latest News

This morning, it is quite likely that Bright Mountain Media Inc. (OTC:BMTM) will come on the radars of investors owing to a key announcement yesterday. The company, involved in operating a marketing services platform with investments in consumer insights, advertising technology, digital publishing, and creative and media services, made an announcement about its subsidiary unit, Big Village, a consumer insights leader. It was revealed that Big Village had launched Smart Targets, a new product.

The product had been designed so as to keep a constant connection with the customers and represented a path breaking new breakthrough in the ways it could be possible for a brand to comprehend and manage its targeted customer profiles. In essence, smart targets would provide businesses with a constantly evolving and dynamic illustration of the personas of buyers and thereby help in strengthening marketing efforts, strategic decision-making, and ushering growth. The Chief Executive Officer of Bright Mountain Media, Matt Drinkwater, spoke about the latest development yesterday. He noted that consumer preferences, interests, and behaviors had become more dynamic than ever.

At such a time, regular consumer research practices provide insights through episodic reads of the consumer and miss the ever-changing nature of the relationship between a consumer and a brand in the digital age. However, with the emergence of smart targets, it would be possible for brands to get a better idea of relevance and recency. As a consequence, it would be possible to craft better targeted marketing and cause less waste in terms of the goals of the marketer in today’s environment. Big Village is known for using the power of artificial intelligence in order to gauge the sentiment of consumers across large samples and also analyze large sets of data through natural language. It could be a good move to add Bright Mountain Media stock to your watch lists at this point.