Investors are continued to pile on to the Else Nutrition Holdings Inc (OTCMKTS:BABYF) (CVE:BABY) stock this morning and after having rallied by 7% yesterday, the stock has clocked gains of 4% today so far.
The rally in the stock has been triggered by the announcement from the company this week that the plant based kids’ protein shake it recently launched has performed impressively on Amazon. Else Nutrition stated that the product has hit the top of the charts from among the new releases in the baby and toddler nutritional shakes section. The ranking was valid as of June 20, 2021.
Hamutal Yitzhak, who is the Chief Executive Officer of the company, stated that everyone at Else Nutrition is thrilled with the response that the product has got after launch. It is a major milestone for the company and hence, it is not surprise that the stock has rallied on the back of the update from the company.
At a time more and more people are looking to move towards plant based alternatives, the products from Else Nutrition could find a thriving market.
“We’re thrilled to have such favorable early response by parents to our newest products in the Else portfolio,” said Hamutal Yitzhak, Else Nutrition’s CEO & Co-Founder. “As part of our mission to help change the face of early childhood nutrition, the addition of these new products allows us to offer first of its kind whole food-based, clean label products to many more families.,” she added.
As of 12:07, BABYF stock jumped by 4% at $2.10. Total volume so far stood at 161k shares, compared to its average volume of 139K shares. The stock moved within a range of $1.9900 – 2.3000 after opening at $2.30.